To make a cinematic promotional video that takes the viewer on a journey with the YAA crew, from the initial incident call coming through to the pick up and final delivery of the patient at hospital. As well as the journey we also had to come up with an idea that incorporated the use of one of Ferno’s products.

With limited time available with the YAA crew we also had to make sure the video concept could be filmed within a relatively short time scale as their time is extremely precious. Keeping the costs down of the air ambulance was also an issue so we were tasked to come up with an idea that could be achieved within a certain proximity to their base at Nostell.


We wanted to achieve was cinematic style with a gritty, dynamic feel. The shots are to imply a story with no written script. The action will be fast paced with zoom in – zoom out with speed variations, plus key action points will be captured to highlight procedures. The music and sound effects used will add to the tension. The way the video is graded will assist in the gritty look to the video.



Working with a crew of 6, filming with our director or photography, shot on the Arri Alexa camera with a (massive!) 24-300 zoom lens, our second operator shot b camera on the Canon 5D MK111, we also had a camera assistant as well as focus puller, producer and of course director!

We filmed the video over a 2 and half days. Starting with the rugby match (filmed at Baildon Rugby Club) we got the players to stage different plays ending with the young boy being injured during one of the driving plays. This was the opening scene in the video, shot on a cold Febuary day it took just under 3 hours to film everything we needed for this part of the video.

We then filmed at Nostell (YAA base) for one day, we cheated some of the shots slightly to keep the cost of the air ambulance down, instead of having the YAA flying to the (setup) incident we made it look as if they had landed at the pitch and taken off (the magic of editing!)

As well as these shots at Nostell we also filmed shots of the player being put onto the scoop by the paramedics and then into the helicopter.

For the birds eye view shots of the player our camera team set up rig so we could suspend a camera above the payers head so we feel as though we are floating along with him when being put into the helicopter.

The last day was all filmed on the helipad of Leeds General Infirmary…this was quite an experience! As well as having the A camera team filming the landing (at a safe distance) we also had arranged to be able to get on top of one of Leeds Universities building adjacent to the LGI. This way we could get cityscape shots and a wide shot of the helicopter landing. From there the patient was handed over to the heli deck crew.

From start to finish this video took 3 weeks to complete including time for client viewings and revisions.

Feedback from the client

“Creative vision all wrapped up in brilliant organisational skills, twenty twenty have more than delivered great content and great solutions for FERNO. They are also very nice and we believe its nice to be nice – so all that said we are more than happy to endorse these guys.”

Tony Greenwood, Creative and Marketing Head