Training Videos:

Training exercises are essential for any business, however they can be a costly and time-consuming task. Whether delivering to an individual or large groups, training videos assist companies in making sure that each employee is given the same information and that it is consistent throughout.

A training video essentially enhances your viewers understanding by going into detail about i.e. a particular practice or gives a general introduction to your organisation etc. The videos are perfect for educating new staff or refreshing your current team and can be updated when necessary if certain regulations or practices change.

We work with you to get the information across…

As with all videos the tone is paramount, we work with you to find the right approach and will make suggestions as to how we think the information will come across in the best possible way.


Are additional graphics necessary?

Using a presenter as well as voice over is great for delivering general information, however, maintaining your employee’s focus is key and being able to make use of elements such as infographics is a fantastic way to deliver stats and figures.

How long should it be?

Training videos can vary in length depending on what they are to be used for, for example a site induction video will incorporate more lengthy details compared to an online product training resource.

Explainer videos:

Explainer videos are short, fun (where possible!) marketing videos. They are ideal for brands and online organisations to show customers what their company offer and can go into details that will assist in explaining a product or service. Keeping them concise and getting across key messages quickly they are superb for targeting a specific audience. They can take many different forms and could include, live action, talking heads, Infographics etc.

So much more engaging than just text on screen!

If explainer videos are kept engaging whilst still being informative they will hold your viewers attention and are much more effective than just text on screen! They are perfect for making complex things more simple and great for educating your audience.

Certas Training Academy

Live Action

Live action videos are usually best for companies selling a physical product. Having ‘real’ people in your video can create an emotional connection for viewers as we are naturally drawn to other human faces!!

Explainer videos can be powerful!!

You are already at an advantage over giving the same information in a verbal presentation; your audience will retain more information when delivered in a video, so make the most of it!

By having your video on your website or social media platforms means that your viewer can pick the time that’s right for them to watch it! They can go back to it when necessary and being able to make use of the video in this was will give them flexibility.

Explainer & Training Video Examples